Engineering leader. AI builder.
20+ years building software that runs in production.
01 · About Jules
I've spent 20+ years building software that actually works — from investment platforms and fintech to critical infrastructure across LATAM and globally. I started writing code, then led teams of 30+ engineers, and now I work as a Forward Deployed Engineer embedded with teams that want to bring AI to production.
I'm CPO and interim CTO at iLuk AI, co-founder of DashOne, and former Senior TPM at 500 Global. I've lived every layer of the stack — from architecture to deploy. So when I say your agent will reach production, I know exactly what that entails.
I work with a small number of teams at a time. My output is always software that runs — never a deck that recommends.
Quality is everyone's responsibility — not a QA gate at the end of the sprint.
I make decisions with data, but 20 years of experience informs what the data doesn't show.
Teams that don't give each other constant feedback don't improve. It's that simple.
02 · Measurable impact
03 · Career
iLuk AI · AI-native platform for financial institutions
500 Global · Silicon Valley (Remote) · 10+ countries
Hola Cash · Fintech · Mexico
RunaHR · HR-tech · Mexico · 25+ engineers
GBM · Investment platform · Mexico · 6+ years
AVIS México · Softtek · GICSA · Evoluciona Móvil · Smartechnology
Booking engine for airlines and travel agencies, corporate web platforms, application architecture from scratch. 7+ years building the foundations.
04 · Expertise
05 · Case studies
Onboarding was the main bottleneck for converting leads to customers. I redesigned the full journey from the user's perspective and connected it to Salesforce. Result: 70% reduction in onboarding time, improved NPS, corrected billing metrics.
Mandate to improve scalability and efficiency across 10+ countries. I consolidated tooling and licenses, built an automated investment lifecycle platform integrating CRM, legal and finance, and established CI/CD that changed monthly deploys to weekly.
Obsolete mutual fund platform — consultation-only, no digital operations. I re-architected and re-engineered everything from scratch: new UX, cloud migration with CI/CD, and built GBMAdvisor (robo-advisor) which improved NPS and significantly increased active users.
06 · Education
Let's talk
I work with teams that need an engineer who embeds, writes code in their repo, and doesn't leave until the system works. Sound familiar?